Job Title: CRM Manager
Location: Cape Town, Western Cape
Salary Range: R40,000 R60,000 per month (CTC), negotiable based on experience Role Overview

A premium design-focused retail brand with an international presence is seeking a data-driven, strategic CRM Manager to lead its customer engagement efforts across retail and e Commerce channels. This role is responsible for designing, executing, and optimising the customer lifecycle journey from acquisition to retention by leveraging data insights, segmentation, automation, and personalisation strategies.

Key Responsibilities Develop and execute a comprehensive CRM strategy aligned with brand goals, customer insights, and omnichannel business objectives. Own the customer journey and lifecycle communication plan covering welcome series, loyalty programs, re-engagement, and win-back campaigns. Implement automated and personalised campaigns to increase engagement, conversion, and lifetime value. Campaign Management Manage t...