About the team

The CRM customer lifecycle manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.)

What you will do

• Responsible for defining life-cycle strategy and devising tactics in line with strategy

• Create customer journey flows and activate campaigns in MoEngage and follow-up with reporting, and communicating results to stakeholders

• Work with the creative team to plan asset delivery for campaigns

• Work with Data teams to help build out long-term reporting for CRM campaigns and experiments

• Build and execute experimentation pipeline, iterate and enshrine tests as appropriate

Your profile

• Bachelor’s degree in marketing or quantitative field required.

• 5+ years of experience required in CRM / Custom...