Setup and QA CRM campaigns in MoEngage - audience segments, message content, send schedules, and A/B tests Apply logic and creativity to how campaigns are structured - thinking through audience conditions, message framing, and offer mechanics to drive the user behaviour we're after, not just executing briefs as given Manage coupon creation and distribution workflows, including validity rules and redemption tracking Monitor live campaigns and flag anomalies in open rates, click-throughs, and redemption performance Maintain campaign logs and tagging records so reporting stays clean and consistent Support journey and trigger builds - enrollment conditions, wait steps, branchlogic Coordinate content and assets between internal stakeholders and the development team for campaign launches Pull,reconcile, and interpret campaign performance data - not just compiling numbers, but identifying what's working, what isn't, and why Build and maintain simple tracking sheets that give the team a clear ...