CRM & Automation Manager
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Job Description
Recruitment Specialist - Marketing, Digital & PR at Next Chapter Recruitment
An opportunity to join a hugely successful and ambitious experiential leisure business as their CRM Manager, responsible for the customer communication programme at both a strategic and level to elevate loyalty, acquisition and retention campaigns.
As a CRM specialist, youβll be a natural analyst with strong commercial awareness, experienced and proactive in translating consumer behavioural, lifestyle, transactional, and demographic data to shape and deliver relevant multichannel marketing programmes to maximise customer loyalty and value, building actionable insight.
This role will be the one stop shop for CRM, responsible for creating the strategic road map, driving and taking ownership of all email campaign delivery, segmentation, testing, analysis and database management. Youβll be working proactively and will have responsibility for scoping out customer journey, predicting ...