JOB PURPOSE

The CRM Analyst is responsible for analyzing customer data, generating reports, and supporting CRM strategies to enhance customer engagement and satisfaction.

KEY ACCOUNTABILITIES

•Analyze customer data to identify trends, patterns, and insights;

•Present data-driven insights to stakeholders, translating complex information into actionable recommendations;

•Generate reports and dashboards, communicating key metrics and findings;

•Develop and maintain KPIs related to customer engagement and satisfaction;

•Collaborate with cross-functional teams for valuable insights from CRM data;

•Refine reporting processes for increased efficiency;

•Contribute to the design and execution of targeted marketing campaigns;

•Assist in customer database segmentation for personalized communication;

•Provide training to CRM users on system functionalities;

•Do...