As a Performance Creative Strategist (AppLovin) , you’ll work at the forefront of building AppLovin into a scalable customer acquisition channel for our DTC supplements brand. You’ll own the creative strategy across multiple SKUs, shaping how we test, learn, and scale creative that drives profitable growth. This role operates at the channel level, translating learnings into repeatable systems that can be applied across the business.

• Lead the development of our creative strategy for AppLovin as a growth channel, establishing the testing principles, creative frameworks, and performance patterns that will shape how we scale.
• Identify what drives success on AppLovin and turn those insights into a repeatable playbook that can be applied across multiple SKUs and offers.
• Help define the role creative plays in campaign performance, and shape how creative and media buying work together to unlock channel growth.

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