**Summary:**
We're looking for a Creative Director with GenAI expertise and a track record of developing concept-driven digital ads for performance marketing. In this role, you'll lead external agencies and cross-functional teams to deliver high-impact creative that engages Meta's small and mid-size business audiences—and drives revenue.
**Required Skills:**
Creative Director, Performance Marketing Responsibilities:
1. * Develops and leads creative concepts for ongoing digital marketing campaigns (on- and off- platform), ensuring alignment with business objectives and brand strategy
2. * Define creative strategies and vision for AI-generated ads across SMB DRM
3. * Works with AI and GenAI tools for creative ideation and production
4. * Leverages historical campaign performance and trends to inform future creative decisions
5. * Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and...