This is not a title. It's a doing role.

You will write the scripts. You will be on set. You will direct the shot. You will brief the editor. You will own what goes out.

If you're looking to delegate and review — this is not for you.

What You'll Do Every Day

• Write hooks, scripts, and copy that stop the scroll and drive action
• Get on set and direct — camera, talent, energy, everything
• Own the creative strategy across Meta ads, Reels, and short-form
• Build and lead the creative team we're putting together
• Sit with the founder's office and shape what the brand looks, sounds, and feels like
• Review edits, push back, and make the final call

You're the Right Person If

• You've worked inside a D2C brand — not just served one as an agency
• You've personally written scripts that performed, not just briefed writers...