1. Develop and implement creative and digital strategies to enhance the visibility, engagement, and outreach of NIC incubation programs and startups.

2. Coordinate the creation of digital content (e.g., website, blogs, press releases and podcasts).

3. Monitor and analyze digital marketing performance, using data insights to optimize campaigns and improve results.

4. Collaborate with internal teams and startups to develop creative marketing materials and campaigns that align with brand goals.

5. Stay updated on digital marketing trends, tools, and best practices to ensure the incubator's marketing efforts remain innovative and effective.