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Job Description
Role Purpose
The Country Brand Lead (CBL) is a strategic role responsible for driving the growth and market presence of Pfizer’s Inflammation & Immunology (I&I) and Rare Disease (RD) portfolio in Singapore.
The CBL will navigate the complexities of the healthcare system, leveraging Omnichannel engagement and Pfizer’s Modern Marketing strategies to deliver strong business performance. This role co-orchestrates strategies and tactical plans to support the introduction and adoption of innovative therapies, ensuring alignment with healthcare policies, regulatory requirements, and the market access landscape.
Key Responsibilities
Manage all aspects of assigned brands, including launch planning, setting local vision and brand direction, and execution excellence.
Strengthen the presence of Pfizer treatments among HCPs and the broader healthcare community through impactful engagement strategies.