Overview
If your first instinct while watching any ad is “this hook could be stronger,” you’ll enjoy this role.
We’re hiring a Copywriter who thinks like a growth marketer, someone who can break down what works, rebuild it into sharper scripts, and scale winning ideas across languages and audiences.
What You’ll Do ✍️
Write hooks that grab attention within the first 2 seconds
Create high-converting 15–45 sec scripts with a clear flow: attention → interest → action
Take one core idea and expand it into multiple angles: emotional, funny, dramatic, curiosity-led
Write across formats: UGC-style, talking head, voiceover, meme/clip-based
Adapt scripts across languages while maintaining cultural nuance and relatability
Make content feel real, raw, and native to the platform
Obsess over performance metrics: hook rate, watch time, retention, CTR
Iterate fast: test → learn → tweak → repeat
What We’re Looking For
2–4 years of experience in performance-focused...