ABOUT सादा / SAADAA We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone. Top 1% Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. From a 100 sq. ft. garage to a 150 people team in just 4 years — we are just getting started. ROLE OVERVIEW As a Conversion Rate Optimization (CRO) Specialist, you will own the improvement of SAADAA’s website performance and customer journey. This role is focused on analyzing user behavior, identifying friction points, and executing structured experiments to improve conversion rates and drive revenue growth. You will play a key role in making our digital experience seamless, efficient, and high-converting. WHAT WILL YOU BE RESPONSIBLE FOR? • User Behavior Analysis: Analyze user journeys across website funnels to identify drop-offs, friction points, and improvement opportunities. • Funnel Optimization: Deep div...