Job Description

The Globe Marketing Cross Segment Strategy Lead is responsible for driving and growing the Globe Brands. This role serves as the single point of accountability for the quality delivery (OTIF – On, Time, In‑Full) of projects and programs across cross segments, including regulatory, design, deployment, and activation of the full marketing mix via a detailed go‑to‑market plan.

Responsibilities

• Program Management: Act as a support to the Masterbrand & Cross Segments Strategy Head in driving long‑term strategy and delivering in‑year 4Q plans for designated brands.
• Drive competitive growth through consumer and trend‑led innovation and activation, leveraging all elements of the 5Ps of Marketing to serve the customer segment.
• Help deliver brand and/or program P&L goals, drive business objectives, prioritize resources, develop quality input into medium‑term business forecasts, and create contingency plans.
• Co‑lead de...