RESPONSIBILITIES Brand Excitement & Demand Contribution Create content strategies that fuel brand excitement and support demand generation, aligned to commercial priorities set by Marketing & Customer Translate cultural insights, trends and moments into compelling content ideas and executions Develop content approaches that support always‑on storytelling, seasonal peaks and key brand image moments Content Strategy & Creative Planning Own the end‑to‑end content strategy from insight and ideation through planning, execution and optimisation of global demand generation / brand image-led moments / campaigns Develop brand image-led seasonal, campaign and activation content plans in collaboration with Creative Content and other relevant stakeholders (Marketing & Customer, Merchandising, Retail Experience, etc.), informed by integrated marketing priorities Ensure content plays a clear role across the funnel - awareness, consideration and conversion - through strong creative thinking Campaigns...