Role Summary

Develop and execute content strategies to meet marketing objectives.

Responsibilities

• Work hand in hand with Domestic and Digital Marketing Team on creating Domestic Spotify/YouTube playlists, ALL UMMY and Masyhur YouTube channel.
• Produce high-quality written, audio, and visual content that engages our audience.
• Manage the content calendar ensuring timely delivery of all content on social media platforms (UMMY, Def Jam Malaysia and Masyhur).
• Assist Domestic and Digital Marketing Team to execute CRM campaigns to grow artists’ fan base and audience engagement.
• Edit and proofread content to ensure clarity, accuracy, and adherence to brand guidelines.
• Optimize content for SEO and improve user engagement across platforms.
• Analyze content performance metrics and adjust strategies accordingly.
• Compile and edit Domestic and Def Jam Malaysia newsletters on a monthly basis.
• As...