Glide Brands · Full-time · Mumbai
To be frank, most copywriter JDs are boring. So is most copy. We're trying to fix both.
TBF is India's first egg white protein bar. We don't perform health, we don't lecture, and we definitely don't say fuel your day. We're building a brand for people who are tired of eating being a personality test and we need a writer who can hold that voice without flinching.
This isn't a role for someone who wants to write 10 reasons why protein matters. It's for someone who can write one line that makes a skeptic stop scrolling.
Work Schedule
Work Mode: Work from office
Schedule: 5 days a week + 1 working Saturday
Role Overview
We’re looking for an Content Manager who can own how the brand shows up across content, campaigns, and culture. This is not a coordination role; it’s a hands-on, execution-first position for someone who can think, write, and build a brand in real time.
You’ll be responsible for shaping the brand voice, driving co...