The Role:
The Creative Lead will drive the creative output across multiple F&B brands—owning both editorial storytelling and visual execution at a high standard. You will be expected to personally contribute significant creative work, particularly in writing, copy development, and content direction, while leading the team to deliver consistently strong outputs.
While you will shape and elevate brand expression, this role operates within established brand frameworks (both in-house and licensed brands). Success in this role requires the ability to interpret, respect, and refine existing brand guidelines, and not necessarily to rebuild brands from scratch.
What You'll Own: 1. Creative Direction & Brand Stewardship Lead the creative direction across all F&B brands, ensuring clarity, consistency, and differentiation within established brand identities Develop and refine brand storytelling, tone of voice, and editorial direction across all channels driving consistency and impact Tra...