Own and lead copy development across a product portfolio, translating product strategy into clear, compelling and consistent messaging across all consumer, trade and internal touchpoints globally.

• Copy strategy & product storytelling – Lead development of product narratives, messaging frameworks and tone of voice aligned to product strategy and positioning.
• Translate technical product features and engineering detail into clear, compelling consumer‑facing copy.
• Ensure consistency of messaging across all channels, markets and touchpoints.
• Launch & campaign delivery – Own copy development across product launches, ensuring alignment to go‑to‑market strategy and campaign objectives.
• Define and deliver copy for key assets across digital, retail, CRM, social and owned channels.
• Partner with Campaigns and Comms teams to ensure copy aligns to campaign narratives and execution.
• Global consistency & l...