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Consumer Research & Insights Lead / Senior IC
Newbridge
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Singapore, Singapore
Location
Singapore
Posted
June 14, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
We have petabytes of data on what users do. We need you to tell us why.
As the Consumer Research & Insights lead, you'll run the function that connects user behavior, attitudes, and needs to product + business strategy. You'll combine quant, qual, and big data to answer the billion-dollar questions: Who are our users? Why do they churn? What should we build next? How big is this market?
This is not a dashboard job. This is a change the roadmap job.
What You'll Do
1. Foundational Research β Understand the User
- Own segmentation, personas, and user journey mapping using surveys + behavioral data
- Run U&A studies, diary studies, and ethnographic research to uncover unmet needs
- Build mental models and frameworks the whole company uses to talk about users
2. Product Research β Ship Better Products
- Partner with PM/Design to run conce...