The Product Development Specialist bridges consumer understanding and product creation by leading the development of deep, behavior-based insights that directly inform product innovation. This role focuses on moving beyond traditional research by embedding real-world consumer behavior, usage patterns, and unmet needs into the product development process.

Key Responsibilities

Consumer Insight Generation

• Design and execute ethnographic and behavioral research (home visits, shop-alongs, product diaries, usage journey mapping)
• Identify unmet needs, pain points, and real usage behaviors (not just stated preferences)
• Translate raw observations into clear, actionable insights.
• Work closely with R&D to ensure insight-driven formulation.
• Partner with Marketing, R&D, and Supply Chain teams.
• Ensure insights are translated into actual product decisions.

Qualifications

• 3–6 years...