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Job Description
Shape how millions of consumers in Singapore think, feel and act on their health. This is a rare opportunity to build the consumer activation engine for a global healthcare leader at a defining moment – where bold storytelling, social-first thinking and data‑driven creativity meet a mission that truly matters.
Your new roleAs Consumer Activation Lead, you will be at the forefront of developing and delivering integrated consumer and patient‑focused activation plans and content strategies that drive awareness, engagement and behavioural change. You will bring direct consumer marketing expertise into a regulated environment, translating complex health topics into narratives that resonate, inspire and move people to act.
Your Responsibilities Will Include- Consumer strategy and execution: Tailor centrally provided strategy to the Singapore market through local deep‑dives and tactical activation plans – including social discourse analysis, tailored e...