Product and Category Planning

• Plan confectionery and food gifting products for IP merchandise stores, pop-ups, events, e-commerce, and mass‑market retail channels.
• Assist in selecting products such as cookies, chocolates, candies, snacks, gift tins, seasonal gift sets, and character‑themed confectionery merchandise.
• Support festive and seasonal product launches including Chinese New Year, Hari Raya, Valentine’s Day, Mid‑Autumn Festival, Christmas, and school holiday campaigns.