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Comms Planning Director - Audience-Centric Strategies
Critical Mass
📍
calgary, Canada
Location
calgary
Posted
June 18, 2026
Commute
Local Area
Local Opportunity Near You!
This job is in your area. Enjoy a short commute and work close to home.
Job Description
Drive communication strategies as the Comms Planning Director at Critical Mass. Collaborate across functions to develop customer-centric campaigns that inspire and engage.
This role focuses on translating marketing objectives into actionable strategies that resonate with audiences. As a leader, you will cultivate relationships, present compelling plans, and leverage media capabilities to maximize campaign effectiveness. Your approach will integrate insights while inspiring creativity and innovation across all touchpoints.
Key Responsibilities:
• Lead development of comprehensive comms plans aligned with marketing
• Ingest audience insights to create engaging connection strategies
• Ensure framework coherence across paid, owned, and earned media
• Drive strategic direction and best practices internally
• Present compelling ideas to stakeholders and clients
Requirements:
• Bachelor’s in Communications, Advertising, or similar
• At least 8 years in media or s...
This role focuses on translating marketing objectives into actionable strategies that resonate with audiences. As a leader, you will cultivate relationships, present compelling plans, and leverage media capabilities to maximize campaign effectiveness. Your approach will integrate insights while inspiring creativity and innovation across all touchpoints.
Key Responsibilities:
• Lead development of comprehensive comms plans aligned with marketing
• Ingest audience insights to create engaging connection strategies
• Ensure framework coherence across paid, owned, and earned media
• Drive strategic direction and best practices internally
• Present compelling ideas to stakeholders and clients
Requirements:
• Bachelor’s in Communications, Advertising, or similar
• At least 8 years in media or s...