Commercial Strategy and Planning Manager

London

FMCG Brand

Overview

This is a scaling health and wellness brand with the backing of significant investors and capital, their goal is to develop the best product in their category and be the market leader.

This role is essential in shaping the strategic direction of the business to achieve growth and strengthen market presence. The Commercial Strategy and Planning Manager will lead the development and execution of strategic plans, ensuring products are optimally positioned to meet customer needs and maximise revenue opportunities. The role demands innovative thinking, collaboration across teams, and a focus on measurable outcomes.

Responsibilities

• Perform detailed market analysis to pinpoint trends, gaps, and potential challenges.
• Leverage customer insights to inform pricing and packaging strategies for diverse markets.
• Define product and pricing ...