Job Description
Insight Global’s client is hiring a Product Owner to lead the digital, CRM and data capabilities that will power our Away from Home (Away from Home) go‑to‑market strategy and execution model. You will be the single business owner accountable for designing, delivering and realizing commercial value from digital assets, Salesforce CRM and external data (e.g. Circana). This role owns automation, integration and the business use of digital assets and data to drive targeting, lead qualification, customer management, performance tracking and commercial decision‑making.
What you’ll own
 · Digital & Website: lead generation, website transformation (design, functionality, content), social (LinkedIn), email marketing, loyalty
 · Salesforce CRM: lead scoring, lead/account/opportunity management, sales activity tracking, integrations to analytics/reporting.
 · Mapping and segmentation: customer, segment, channel and territory alignment.
 · Data & Analytics: integ...