Lead strategic customer engagement at Clio as a Senior Customer Marketing Manager in Burnaby, Toronto, or Calgary. Leverage your expertise to enhance the referral program and customer loyalty.
This 12-month fixed-term contract focuses on driving Clio’s referral initiatives as part of its Customer Marketing Team. You will bring 5+ years of experience in B2B marketing, crafting strategies that engage and empower customers to become advocates. This role emphasizes collaboration, creativity, and data analysis for program improvement.
Key Responsibilities:
• Design and execute referral program experiments
• Own and track key performance metrics
• Analyze data for strategic program recommendations
• Collaborate with teams to align referral efforts
• Continuously optimize referral messaging and incentives
Requirements:
• 5+ years in customer marketing for B2B software
• Strong written and verbal communication abilities
• Proven ability to grow pipeline through...