Lead customer segment initiatives at Scotiabank as the Client Segment Leader in Toronto. This Senior Manager role emphasizes developing strategies to enhance business banking client experiences.
In this position, reporting to the Director of Client Experience and Partnerships, you will play a crucial role in identifying priority customer segments and crafting tailored strategies. By analyzing customer insights and mapping their journeys, you will address pain points and create impactful experiences that meet evolving expectations.
Key Responsibilities:
• Prioritize client segments through data-driven insights
• Evaluate current customer journeys and suggest improvements
• Drive acquisition strategies for Business Banking clients
• Collaborate with stakeholders for effective execution
• Ensure a culture centered on client satisfaction and growth
Requirements:
• Background in developing client segment strategies
• Strong experience in customer research and j...