The Organisation
The Victoria Racing Club (VRC) is one of Australia’s most prestigious sporting and entertainment organisations and the home of the world-renowned Melbourne Cup Carnival. Established in 1864, the VRC has built a global reputation for delivering world-class racing, hospitality, events and member experiences at the iconic Flemington Racecourse.

The organisation is entering an exciting new phase of transformation focused on commercial growth, customer-centricity, innovation and maximising the potential of its 127-hectare precinct beyond race days. With a strategic focus on growing membership, diversifying revenue streams and enhancing the year-round utilisation of Flemington, the VRC is investing in new capabilities across analytics, customer experience and hospitality.

This includes a newly appointed hospitality partnership with Delaware North, alongside a growing focus on data-led decision making and modern product development practices.

The O...