Mission
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Lead the brand strategy to drive short- and long-term profitable growth by developing and executing effective marketing plans, leveraging consumer and market insights to strengthen brand positioning and competitiveness.
Functions
Define and manage brand strategy(ies) to maximize sales and profitability.
Develop, lead, and execute integrated marketing plans, including digital strategy, ensuring effective budget allocation.
Design and deliver distinctive communication across the full consumer funnel to drive brand growth.
Initiate and manage market research projects to generate strong consumer and customer insights.
Work closely with Sales and Trade teams to identify opportunities, and develop loyalty strategies and consumer promotions.
Collaborate with and influence key stakeholders (Finance, Sales...