As our Channel Expert for the Consumer Products Division, you will be the strategic mind behind our presence in key supermarket chains across Mexico. Reporting to the Head of Trade Marketing, you will be responsible for designing and executing winning go-to-market strategies for all our categories, ensuring our brands not only stand out on the shelf but also connect deeply with the shopper.

• Strategic Go-to-Market: You will develop and implement the trade marketing strategy for the supermarket channel, adapting brand and category plans to maximize their impact and drive growth.
• Data-Driven Insights: Leveraging your analytical skills, you will dive into shopper data (Nielsen, BI, etc.) to understand consumer behavior, identify trends, and uncover opportunities to win at the point of sale.
• Flawless Activation: You will lead the activation plan, including seasonal events, in-store media...