The Opportunity: We are looking for a Technology Lead to own and scale personalization, customer data, and consent management capabilities across Fisher's digital ecosystem. This role sits at the intersection of engineering, data, and marketing and is responsible for connecting our CDP (Tealium), enterprise data platform (Databricks), and activation channels (web, Client Center, LMS, SFMC). You will report to the Team Leader. The Day-to-Day: * Manage CDP (Tealium), personalization (Dynamic Yield), and consent management capabilities, including identity resolution, segmentation, and activation across all digital channels * Define and implement the decisioning layer that connects Databricks, CDP, and activation platforms (web, Client Center, SFMC, OTT) * Establish standards for event tracking, tagging, data flows, and consent capture to allow real-time and batch personalization and communication use cases * Lead design and execution of personalization and consent strategies, ensu...