MISSIONS

With creativity and pragmatism:
• Work closely with Marketing and 360 teams to translate campaign launches into impactful in-store activations, ensuring consistency with
Brand strategy and storytelling;
• Collaborate with Fashion Houses to adapt Brand vision into temporary retail experiences, creating strong consumer journeys across all
touchpoints (launches, animations, pop-ups, podiums);
• Lead the development of temporary activations from creative brief to execution (design, prototyping, production), in close collaborationwith Procurement and external agencies and suppliers;
• Ensure high-quality and consistent execution of all launches across markets, balancing central guidelines with local needs and constraints;
• Support markets in the rollout of animations and launches, ensuring compliance with Brand standards from design validation to
production and installation;
• Oversee the development of activation toolkits (guide...