CBS - COMMUNICATIONS STRATEGY AND INTEGRATION LEAD

Job Summary

The Communications Strategy and Integration Manager is responsible for end-to-end campaign management & integration via creating, executing and monitoring performance of IMCs for business units that will be assigned to him/her.

Duties & Responsibilities

Campaign Integration

• Orchestrate end-to-end execution of integrated marketing campaigns through various platforms such as digital, traditional, events/activations and other emerging platforms.
• Ensures seamless and timely execution of all collaterals / elements / campaign output. These include (but not limited to): creative collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc.
• Provides direction for content and creative development in support of marketing and product requirements.
• Ensure cohesiveness and consistency ...