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Category Manager Beer & Premium Channel at Diageo

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Confidential
📍 Kenya, Kenya
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Location Kenya
📅
Posted June 27, 2026
🚗
Commute Local Area
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Job Description

Job Description

Diageo is the world’s leading premium drinks company, a business built on the principles and foundations laid by the giants of our industry.


Category Manager Beer & Premium Channel

Responsibilities:

  • Partner closely with Marketing leadership to define and drive high-impact, scalable Shopper Marketing growth drivers across the entire beer portfolio for KBL, including category innovations and extensions that deliver long term growth.

  •  Develop and champion forward-looking strategies for the premium on-trade channel, positioning the business to capitalize on evolving consumer and market dynamics.

  • Shape and influence trade strategy by identifying and unlocking value-driven opportunities and managing risks within premium on-trade segments and routes to market, ensuring alignment with broader commercial objectives.

  • Own end-to-end leadership of the commercial beer portfolio ...

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    📍 Location Details

    🌆
    City
    Kenya
    🗺️
    Country
    Kenya
    🚗
    Commute
    Local Area

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