The Category Development Manager shapes the strategic direction and governance of the sub-category, driving sustainable growth through data-driven planning, innovation, and cross-functional collaboration. This role focuses on key commercial levers, oversees the category P&L, and leads new product launch initiatives, ensuring stakeholder alignment and flawless execution across the organization. 

Sub-Category Leadership (Strategic Foundation) 

• Define and drive the strategic direction of the sub-category.


• Lead annual business planning and long-range planning processes. 


• Influence target-setting to balance ambition with achievability. 


• Conduct regular performance reviews to assess trends, competitive dynamics, and overall category health. 


• Identify growth opportunities and diagnose sub-category challenges. 


• Prio...