Job purpose:

CRM & Campaign Operations will be responsible for end‑to‑end execution of multi-channel campaigns across WhatsApp, Push Notifications, In-App, RCS, and future channels as introduced. The role requires hands-on expertise in campaign setup, creative coordination, journey design, customer segmentation, QA checks, and performance monitoring. This person ensures high-quality and timely campaign execution aligned with CRM strategy and business objectives.

Key Responsibilities:

Campaign Execution and Configuration

• End-to-end setup and deployment of campaigns on CRM tools (Capillary or similar platforms).

• Configure WhatsApp, Push, In-App, RCS campaigns with complete accuracy.

• Create segments, set rules, design workflows, and apply logic for campaign personalization.

• Maintain campaign calendars and ensure timely delivery of all communication...