Drive impactful marketing campaigns as a Campaign Execution Manager in hybrid Toronto. Oversee data-driven initiatives targeting customer acquisition through various digital channels.
This role requires a strategic leader with over 5 years of experience in marketing operations, particularly in retail banking. You will engage with stakeholders, drive compliance and enhance campaign performance through detailed analytics and lead optimization practices.
Key Responsibilities:
• Develop campaign briefs aligned with marketing strategies.
• Lead delivery of outbound marketing programs for banking products.
• Ensure campaign setups are executed with QA and compliance.
• Perform analysis on campaign performance and ROI insights.
• Collaborate with teams for effective campaign execution.
Requirements:
• Bachelor's or Master's in Marketing or Analytics.
• 5+ years of relevant experience in campaign management.
• Proficiency in SQL and Salesforce Marketing Cloud.<...