Job Purpose

To understand consumer pain points, camera usage, and evolving camera technology, and to draft and communicate camera-related content in user-centric language tailored for the localized India market.

Key Responsibilities

• Understand consumer needs, usage patterns, and photography requirements, including identifying key photo/video usage scenarios.
• Identify camera-related product feedback and consumer pain points from reports, and discuss them with the camera development team.
• Contribute ideas to enhance the overall camera experience.
• Develop camera-related content to clearly communicate camera features and deliver a camera-centric user experience.
• Conduct competitor benchmarking by tracking camera features and communication strategies of different brands.
• Engage with industry leaders and KOLs to understand camera performance and explore new concepts, in...