Lead marketing analytics at Neo in Calgary, AB, as a Director focused on driving impactful business decisions. Your on-site expertise will streamline channel performance insights.
Neo is expanding its marketing analytics capabilities, and this full-time position will report to the CMO. You'll need to create a solid analytical foundation that informs marketing strategies during a period of significant spending growth. Your ability to translate data into clear directives will be vital for the organization.
Key Responsibilities:
• Build a marketing analytics infrastructure from scratch
• Extract actionable insights from complex data sets
• Use Snowflake for effective analysis and reporting
• Raise critical analytical questions for decision-making
• Partner with marketing leads for data-driven strategies
Requirements:
• Minimum of 7 years in marketing/growth analytics
• Strong SQL experience; knowledge of Snowflake is beneficial
• B2C or consumer tech exper...