Business Marketing Manager (Ultrasound) - META

Lead the implementation of the business strategy for the Ultrasound Business Unit across the META (Middle East, Turkey, and Africa) market ensuring alignment with strategic market priorities and driving profitable sustainable growth. The role entails end‑to‑end business performance ownership from portfolio strategy to go‑to‑market execution in collaboration with cross‑functional teams and the regional leadership group.

Your role

• Lead the overall business performance of the Ultrasound portfolio in META.
• Define and execute product portfolio strategy including new product introductions, updates, and phase‑outs ensuring optimal market availability and cost efficiency.
• Develop and implement local go‑to‑market strategies (Segmentation, Targeting, Positioning, Pricing and Promotion).
• Drive the development of new channels (including digital) and optimize existing ones to support...