Overview

As Business Director for Influential, you will own the launch and growth of Influential in MENA, positioning it as the go-to influencer solution for MENA brands. You will lead the influencer practice across Publicis Groupe, driving innovation, building strategic partnerships, and ensuring flawless execution. This is a unique opportunity to leverage Influential’s proprietary technology and global creator network, giving you access to thousands of vetted influencers and creators to deliver authentic, high-impact campaigns.

Responsibilities

• Market Launch & Growth: Lead the successful launch of Influential in MENA, establishing market leadership; develop and execute go‑to‑market strategies, partnerships, and positioning.
• Practice Leadership: Oversee the influencer marketing practice, including Creator Solutions, campaign management, and project delivery; build and mentor a high‑performing team focused on influencer strategy and executio...