This position is responsible for driving business growth within the specialized food service sector in Malaysia. The successful candidate will execute targeted sales activities by engaging with industry wholesalers and HORECA clients to achieve established commercial targets. The role focuses on expanding market presence through strategic relationship management and the effective introduction of diverse product solutions to high-volume customers. Key Responsibilities and Authorities A. Sales Performance & Strategy Propose and execute tactical plans to ensure the achievement of assigned sales targets. Drive effective market introduction and adoption strategies for new product launches to ensure consistent sales growth. B. Distributor & Wholesaler Management Manage and monitor the performance of sector-specific wholesalers and distribution partners to ensure they meet their respective sales KPIs. Oversee the full commercial cycle, including proposing orders, obtaining Purchase Orders (PO...