Branding:
. Oversee the brand experience across all customer touchpoints, ensuring consistency and alignment with brand values.
. Plan and execute brand activation initiatives, events, photoshoots, and marketing campaigns to increase brand awareness and engagement.
. Monitor brand performance metrics and make data-driven recommendations for improvement.
Content Strategy and Creation:
. Develop content calendar and strategy aligned with marketing goals across digital channels, ensuring consistency in messaging.
. Development of key messages with an SEO-first mindset, ensuring all copy is pre-optimised with relevant keywords while ensuring consistency and accuracy of content/collaterals including press release, bios, fact sheet, social media campaign briefs, press kits, website copy, etc.
. Provide photography and videography services for brand-related content, including editing.
. Collaborate with Marketing Executive to produce high-quality written, video, and gr...