Role Overview

We are looking for a Brand Storytelling & Consumer Insight Lead who can deeply understand the Miduty woman and ensure that every piece of communication reflects her reality, emotions, aspirations, and transformation

.
This role will own the voice of the brand across advertisements, social media, UGC content, founder content, product launches, email marketing, community communication, and landing page

s.
The ideal candidate combines consumer psychology, storytelling, creative strategy, and content leadersh

ip.
Key Responsibili

ties
1. Become the Expert on the Miduty

Woman
Develop a deep understandi

ng of:
* Customer moti

vations* Emotional pain

points* Daily st

ruggles* Dreams and aspi

rations* Buying t

riggers* Language and communicatio