Overview

The Brand & Social Strategist is responsible for shaping how the brand is expressed and experienced across the full consumer journey, with a strong focus on digital and social touchpoints.

This role bridges brand strategy, customer experience (CX), and social ecosystems, ensuring that brand communication is consistent, engaging, and relevant across all interactions — from campaigns to always-on social and CRM.

Working closely with CX, Data, Creative, and local market teams, the role ensures that brand expression is coherent, insight-driven, and effectively embedded into consumer journeys, driving impact across acquisition, engagement, and retention.

Responsibilities

Brand & Experience Strategy

Define and support the development of holistic brand experience strategies aligned with businessobjectives.

• Translate strategic direction into clear brand experience principles
• Ensure consistent brand pos...