1. Campaign Strategy & Execution

• Develop and implement marketing strategies, launch plans, and content calendars aligned with brand objectives
• Conceptualize campaigns for product launches, seasonal promos, and brand events
• Ensure all collaterals and assets are aligned with brand tone, target market, and positioning
• Supervise the execution of both online and offline marketing activations

2. Team Coordination & Cross-Department Alignment

• Act as brand representative across internal teams (Creatives, Ads, Video, PR, and Sales)
• Coordinate with Ads Department for campaign optimization and budget allocation
• Ensure Creatives and Video teams deliver on-brand materials on schedule

3. Performance Monitoring & Reporting

• Track key metrics such as engagement, reach, CTR, cost per lead, and conversions
• Analyze performance data and propose actionable insight...