Brand Strategy & Positioning

• Develop and execute brand strategies to drive awareness, loyalty, and market share
• Define brand voice, identity, and messaging across all consumer touchpoints
• Manage the overall brand calendar, aligning campaigns with business goals

Brand Activation

• Conceptualize and lead brand activation initiatives (on-ground events, product launches, in-store promotions, digital activations)
• Collaborate with agencies and vendors to bring activations to life from planning to post-event evaluation
• Ensure brand consistency and high-quality consumer experiences across all activations

Campaign Development

• Lead end-to-end execution of integrated marketing campaigns
• Work closely with digital, creative, and PR teams to ensure cohesive brand representation
• Monitor campaign effectiveness using KPIs and ROI analysis