Job Description

Government Mandated Benefits

Insurance Health & Wellness

HMO

Professional Development

Job Training, Professional Development

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute the annual brand marketing strategy aligned with business and sales objectives
• Define target segments and establish clear consumer positioning
• Ensure consistent brand messaging across all customer touchpoints
• Conduct competitive benchmarking and market trend analysis

2. Product Marketing & Launch Management

• Lead go-to-market strategies for new product launches
• Develop product value propositions and pricing strategies
• Coordinate cross-functionally with product, sales, and supply chain teams to ensure launch readiness
• Prepare sales kits, product training materials, and dealer support t...