Embrace your passion for data-driven storytelling as a Brand Marketing Manager at Roots in York, ON. This pivotal role focuses on integrated campaigns that reflect our authentic lifestyle brand.

As a key player in driving Roots’ global marketing strategy, you'll lead campaign execution and work collaboratively across functions to ensure alignment and brand integrity. With responsibilities including project management, leveraging consumer insights, and developing compelling marketing briefs, your influence will be felt at every customer touchpoint.

Key Responsibilities: • Drive end-to-end campaign execution with detailed timelines • Collaborate with cross-functional teams for cohesive campaigns • Lead relationships with external partners and agencies • Optimize the marketing calendar for improved processes • Develop “retailtainment” strategies for in-store engagement

Requirements: • Bachelor’s degree in Marketing or related field • 5+ years in brand or campaig...