Key Responsibilities:

1. Brand Strategy and Planning:

 Develop and implement comprehensive brand strategies to enhance market positioning and achieve

business objectives.

 Set and execute brand planning calendars, ensuring timely completion of all deliverables.

2. Cross-Departmental Collaboration:

 Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store

Operations, Marketing, eCommerce, and Franchise Management.

 Direct resources effectively to support brand objectives and initiatives.

3. Sales and Profitability Management:

 Establish and achieve sales, profitability, and cost control budgets and targets for the brand.

 Analyze market trends, customer spending, preferences, and merchandising mix to drive product

development and marketing innovation.

4. Brand Image and Customer Experience:

 Develop and maintain Gingersnaps's bra...